Run by Amy, A Forever Thing aims to guide women through the process of finding self-love, and empowers them to live the life they want to live. Her vision is to bring something new and comprehensive to the industry. She offers not only fitness and nutrition advice but also integrates counselling, Reiki healing, tarot readings, meditation sessions, and moon circles into her services.

The cyclic design signifies everlasting care, while the star motif within the bespoke typeface and logo reflects cosmic influences on female wellness. The portrayal of a woman emerging from nature emphasises self-discovery, her flowing hair echoing growth, and the surrounding plants symbolising healing and fertility.