Marjorie, the owner and head florist, newly opened her flower shop and had a particular affinity for peonies. Since the peony season was approaching, her business needed a great branding to attract as many customers as possible.

The bright and colourful colour palette is a reflection of the owner’s bubbly and positive personality, which she conveys to her clients everyday: “Peony Dreams brings you your everyday bundle of budding joys”. It was important to avoid using the colour pink, so that most of the flowers could still remain the centre of the attention.

⁣
The pattern illustration representing petals floating in the wind is quite compact and reminds of the peony flower, which has quite big and dense petals.